Email Deliverability Master Series Part 5 - Growing Your Email List the Right Way - Building Bridges, Not Burning Them

What's up Super Senders!

We've made it to the halfway point of our email deliverability series! So far, we've touched on the technical side of things, as well as content. Now, let's shift gears and discuss one of the fundamental aspects of any email strategy - building your email list. And not just any list, but one that's designed to improve deliverability and foster customer trust.

A well-built email list is like a well-tended garden. With the right seeds, enough sunlight, and proper care, it can bloom beautifully. But using bad seeds or forgetting to water it? That's when things go awry.

So, how do we grow this garden the right way?

1. No Buying or Renting Lists

Firstly, and most importantly, never buy or rent email lists. It's like planting someone else's seeds in your garden. You don't know where they've been or how they'll grow. ISPs aren't fond of them either and might categorize your emails as spam.

2. Use Double Opt-In

Double opt-in is like adding a gate to your garden. It ensures that only those who genuinely want to be there can enter. It might seem like an extra step, but it helps verify that the email addresses you collect are valid and that the people behind them are interested in what you have to say.

3. Provide Value Upfront

Want to encourage people to subscribe? Offer them something valuable. Whether it's an informative eBook, a discount on their first purchase, or exclusive access to webinars, provide a clear incentive for joining your list.

4. Make Sign-Up Easy

Have sign-up forms on your website, blog, and social media channels. The easier it is for people to join, the more likely they are to do so. But remember, don't ask for too much information upfront. An email address and maybe a name should suffice to start.

5. Regularly Clean Your List

A blooming garden needs regular weeding. Similarly, maintaining a healthy email list involves regular cleaning. Remove any invalid addresses, unengaged subscribers, and anyone who hasn't interacted with your emails for a long time.

Growing your email list the right way might seem like a slow process, but remember, quality trumps quantity every time. With Super Send, you have access to powerful tools to grow, manage, and clean your list, ensuring your garden always remains in full bloom.

Stay tuned for our next part, where we'll explore how to manage and engage with your email list effectively.

Until then, keep nurturing your list, and remember – a good list is like a trusty steed. It'll carry your message far and wide, reliably and efficiently.

Happy Sending! 💌