Lemlist vs. Woodpecker vs. Super Send: Which Cold Outreach Tool Should You Choose?

With the right email outreach tool, you can streamline your email outreach efforts, save time, and improve your email campaign performance.

Lemlist and Woodpecker are two popular platforms that help businesses and individuals improve their email campaigns. While both platforms offer similar features, some notable differences set them apart.

In this blog post, we will compare Lemlist and Woodpecker to help you make an informed decision about which platform is the best fit for your business. Plus, we’ll show you how to use Super Send to get even more mileage from your cold outreach tool!

Let’s do this!

Overview: Lemlist vs. Woodpecker

Lemlist is a multi-channel sales engagement platform that allows users to create and send personalized cold emails, connection requests, DMs, follow-ups, and email sequences at scale.

It provides a drag-and-drop email editor, a large library of email templates, and advanced personalization features such as dynamic images and custom fields.

Lemlist also includes a built-in email verification tool and a range of automation features, such as A/B testing, link click tracking, and follow-up automation.

On the other hand, Woodpecker is a cold email outreach and follow-up automation tool for B2B companies. You’ll get personalized email templates, automatic follow-up sequences, and email deliverability features. Plus, it integrates with plenty of third-party apps!

It also provides advanced features such as email open and link click tracking, reply detection, and analytics and reporting.

Both platforms are designed to help businesses automate their email outreach efforts, save time, and improve their email campaign performance.

So how do their features actually compare side-by-side?

Lemlist vs. Woodpecker: Feature, Functionality, and Usability Comparison

Target Customers

Lemlist is best for small to medium-sized businesses or individuals who want a user-friendly interface and the ability to personalize images and videos in their emails. Also, since its pricing plans are affordable, companies or individuals with a tight budget find it attractive.

Woodpecker, on the other hand, is best for larger businesses or teams that need to manage more complex campaigns and multiple email accounts. Its features are designed to handle larger campaigns, including team collaboration tools, advanced automation features, and integrations with other tools.

Also, note that Woodpecker mainly focuses on being a cold email outreach solution. However, Lemlist is more of an end-to-end sales prospecting tool helping small businesses and emails cover multiple channels to reach their leads.

Email Warmup

Email warmup helps users establish a positive reputation with email providers by gradually increasing the volume of emails sent from a new email address over time.

Both Lemlist and Woodpecker offer email warmup features, but you’ll have to pay extra for Woodpecker’s warmup.

Lemlist

• Lemwarm warmup is designed to be user-friendly and easy to set up, even for those new to email outreach.
• You can customize the duration and frequency of the warmup sequence.
• The Lemwarm algorithm adjusts the volume of emails sent automatically based on the user's sending behavior and email provider feedback.
  

Woodpecker

Email Warmup is a separate feature of Woodpecker that can be added to any pricing plan for an additional fee.

• Users can customize the content and timing of each email in the sequence.
• The feature includes advanced reporting and analysis tools to track the effectiveness of the warmup sequence.
• Woodpecker provides users with more customization and reporting options compared to Lemwarm.

Lemlist vs. Woodpecker: Pricing

Both Lemlist and Woodpecker offer flexible pricing plans based on the number of users, email addresses, and features required.

Lemlist provides superior features at comparable prices, while Woodpecker’s pricing may go up to $64 per month solely for email outreach. Woodpecker is a better option for you if you are a digital marketing agency or a cold email outreach company utilizing multiple emails for multiple clients.

However, from a value relative to the price perspective, you’ll find Lemlist’s sales engagement plan worth $99 per month much more valuable. It includes full-fledged prospecting and advanced cold email outreach features, which is a solid deal if you’re targeting multiple outreach channels.

Similarly, Woodpecker’s Calls app is a great differentiator if you’re using cold calling in your prospecting, too.

Analytics and Reporting

Lemlist provides users with real-time analytics and reporting on various metrics such as open rates, reply rates, click rates, and conversion rates. Its reporting features allow you to view and export data for each campaign and individual prospect, as well as track the performance of your team members.

Compared to Woodpecker, Lemlist’s reporting features are pretty basic but still functional if you only want to track the standard cold outreach metrics.

Woodpecker, however, provides detailed analytics and reporting on various metrics. It offers an email tracking feature that allows users to track when their emails are opened, clicked, or replied to.

With Woodpecker’s analytics feature, you get a detailed insight into individual recipients—the kind of information you can use to optimize your campaigns. However, with detailed reporting, the app gets clunky and more complicated to use.

Lemlist vs. Woodpecker: UI and Usability

Lemlist and Woodpecker have different user interfaces (UI) that users can choose from based on their preferences and requirements.

Lemlist offers a clean and intuitive UI with a drag-and-drop email editor that allows you to easily create and customize your emails. It also provides a wide range of pre-designed email templates that you can choose from, making it easier to hit the ground running.

Lemlist's UI is optimized for easy navigation, and the platform's features and settings are well-organized, making it easy to find what you need.

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On the other hand, Woodpecker’s UI is a bit clunkier than Lemlist's.

Woodpecker offers a comprehensive dashboard that gives users an overview of their campaign performance and allows them to access their email campaigns, prospects, and settings easily. And particularly for users using a cold outreach tool for the first time, there’s going to be a learning curve.

Automation

Lemlist provides users a wide range of automation features, including follow-up automation, A/B testing, email verification, and advanced personalization. However, the app only offers basic-level automation.

On the other hand, Woodpecker offers advanced conditional automation features, such as automatic follow-up sequences, email tracking, and reply detection. Its automatic follow-up sequences enable you to send automated follow-up emails to prospects who have not responded to the initial emails.

Woodpecker's reply detection feature enables users to automatically stop follow-up sequences for prospects who have already replied to their emails. You can bet that’ll help you avoid any potentially embarrassing moments!

Lemlist vs. Woodpecker: User Reviews

Both Lemlist and Woodpecker received positive reviews on G2, with users praising their features, ease of use, and customer support.

Lemlist user reviews:

• Users appreciated the ease of use and user-friendly interface.
• Many users praised the ability to personalize images and videos in emails.
• The customer support was highly rated, with many users mentioning prompt and helpful responses.
• Some users found the pricing high, especially smaller businesses or individuals.
  

Woodpecker user reviews:

• Users appreciated the ability to set up multiple email accounts and manage larger campaigns.
• The customer support was highly rated, with many users mentioning the knowledgeable and helpful staff.
• Many users praised the ability to automate follow-up sequences and track opens and clicks.
• Some users found the user interface to be overwhelming, especially beginners.

Super Send: A Viable Alternative to Woodpecker and Lemlist

Choosing between the two tools may come down to specific needs and preferences. This includes the need for image or video personalization (unique to Lemlist) or the ability to manage larger campaigns with multiple email accounts (unique to Woodpecker).

However, if you’re looking for an affordable cold outreach solution just as capable as Lemlist and as advanced as Woodpecker, check out Super Send!

Super Send allows you to target prospects across multiple channels (cold email, Twitter, LinkedIn), just like Lemlist, and send emails from multiple email accounts like Woodpecker.

Plus, you’ll get…

• A robust and flexible sequence builder with a drag-and-drop editor.
• Custom variables to create more targeted sequences with if/else conditioning.
• Email finder and lead enrichment features to get you started!
• An inbuilt AI writer that’s getting better and better with each upgrade.
• Plus, email warmup, unified inbox, and inbox rotation!
  

(And there’s a lot more for you to discover!)

With pricing that starts from $40/mo for up to 6,000 messages and complete functionality, you can’t get a better cold outreach tool than Super Send!

Which Outreach Tool Is the Best for You?

If you’re an outreach agency or send outreach campaigns at scale, Woodpecker is your best pick. However, if you want to scale your overall sales efforts as a small business owner, go with Lemlist.

But if you want to get the best of both worlds and streamline your outreach process at an affordable price point, add Super Send to your tech stack!

Ready to get started? Launch & convert!