What's up Super Senders!
Welcome back to the Super Send email deliverability series! Today, we're tackling the art of creating quality email content. After all, a top-notch sender score and brilliant email authentication can only get you so far if your content isn't up to snuff.
Why is email content so important? It's the heart and soul of your email. Great content can not only help your email dodge the spam filters but also captivate your audience, compelling them to open, read, and engage.
Let's dive into some surefire ways to craft quality email content that both ISPs and your recipients will love.
1. Keep It Relevant and Personalized
People love to feel special, and your emails can do just that. Make use of segmentation and personalization, ensuring that the right message reaches the right person at the right time.
2. Avoid Spammy Language
ISPs have a keen eye for certain words and phrases typically used in spam. Words like "free," "guarantee," or "no credit check" can raise red flags. Try to keep your language natural and relevant.
3. Craft Engaging Subject Lines
Your subject line is your email's first impression. Make it count. Create intrigue, showcase value, but avoid being misleading. Nobody likes a clickbait.
4. Balance Text and Images
A picture is worth a thousand words, but not when it comes to emails. An email heavy with images and light on text can scream "spam" to ISPs. Balance is key. Aim for a healthy mix of engaging text and relevant images.
5. Have a Clear Call-to-Action (CTA)
What do you want your recipient to do after reading your email? Having a clear CTA not only helps your audience but also shows ISPs that you're providing value, not just sending out spam.
6. Include Easy Unsubscribe Options
Yes, we all want to retain our subscribers, but making it difficult to unsubscribe is a big no-no. Always include a clear, easy way to opt-out. It's not just good manners; it's the law.
Now you're armed with the basics of creating quality email content. But remember, practice makes perfect. Don't be afraid to try new things, test different tactics, and always be open to learning and improving.
With Super Send, we've got a host of features to help you on your way – from personalized email templates to comprehensive analytics to monitor your progress.
Up next in our series, we're diving into the do's and don'ts of growing your email list. So buckle up and get ready for more tips and tricks to supercharge your email success!
Keep creating, keep testing, and most importantly, keep sending. Stay tuned for next week's post on growing your email list (the right way)