Email Deliverability Master Series Part 9: Avoiding Common Mistakes - Dodge Those Deliverability Dangers
Super Senders! We're nearly done with our 10 part email deliverability series!
As we near the end of our journey through our email deliverability series, it's time to tackle a crucial topic – common email marketing mistakes that could be sabotaging your deliverability.
Think of these mistakes as concealed reefs in the vast ocean of email marketing. Even the most magnificent ship can run aground if the captain doesn't know where the dangers lie. So, let's shine a light on these common pitfalls and learn how to steer clear of them.
1. Ignoring Mobile Users
Over half of emails are now opened on mobile devices. If your emails aren't optimized for mobile, you risk frustrating a significant portion of your audience and damaging your engagement rates.
2. Neglecting A/B Testing
A/B testing helps you find out what works best for your audience. Ignoring it is like navigating without a map – you're essentially guessing your way.
3. Not Segmenting Your List
A one-size-fits-all approach rarely works in email marketing. If you're not segmenting your list and personalizing your emails, you're missing an opportunity to boost engagement and deliverability.
4. Sending Emails at the Wrong Time
Time your emails wrong, and they could get buried in your recipient's inbox. Discover when your audience is most active and schedule your emails accordingly.
5. Inconsistency in Email Frequency
Send too often, and you might annoy your subscribers. Too infrequently, and they might forget you. Find the right balance and stick to it.
6. Using “Noreply” in the Sender’s Email Address
This can come across as unwelcoming and could discourage engagement. Always allow your recipients to reply and engage with your emails.
7. Overlooking Email Analytics
If you’re not reviewing your email analytics, you're sailing blind. Always measure your performance and adjust your strategy based on data.
Avoiding these common mistakes can significantly improve your email deliverability. And remember, with Super Send at your side, you have a wide array of tools to help navigate these dangers. From mobile optimization and A/B testing to list segmentation and advanced analytics, we've got you covered.
Stay tuned for our final part of the series, where we'll bring everything together and set a course for email deliverability success!
Until then, keep your eyes on the horizon, and remember: knowledge is the best defense against mistakes.
Happy sending!