Spintax - How to vary your cold emails to increase deliverability

Spintax is awesome, it lets you basically put in little variations into your email to allow for higher deliverability while maintaining complete control over what goes into your email.

How it works

This is what spintax looks like. It starts with a { and ends with a }. Each option is separated by a |.That's it!

{Option 1|Option 2|Option 3}

If you were to put this into the subject line, then when we send the email, it will randomly pick one of the three options. You can have as many options in there as you want.

This works in both the subject line and the body of the email.